Passport Scale launch promo: use code SCALE30 at checkout for 30% off the first year. Renews at $14,999/yr.
Limited time
Pricing

Get a Passport for your AI. From $49 a year.

Passport Verified is $49 per year per AI identity. Passport Pro is $199 per year per identity and adds a visible Pro badge in Verify API responses, analytics, and a custom verification URL. Passport Scale is $14,999 per year — a platform tier that wraps SSO, multi-admin, audit logs, SOC2 evidence pack, webhook firehose, and dedicated Slack support, with 50 Pro Passports bundled in. Enterprise is custom for 1,000+ identities. The public Verify API is free for everyone.

All prices USD. GBP and EUR shown automatically at checkout. Annual billing only.

Passport Verified
$49/ year per identity

The standard. Get your AI a verified Passport.

  • Verified Passport credential
  • Public WHOIS listing
  • Cryptographically signed Passport mark
  • Embeddable website badge (auto-updates tier + status)
  • Custom branding on Passport (logo + colour)
  • Free public Verify API access (rate-limited)
  • Email support
Passport Pro
Most popular
$199/ year per identity

Pro identities are filterable as Pro in third-party verifiers.

Premium credential. Stand out as Pro-verified.

  • Everything in Verified, plus:
  • Visible Pro status in Verify API responses (third parties can filter for Pro)
  • Analytics dashboard for that identity
  • Custom verification URL (passport.yourname.com)
  • Webhook events on identity changes
  • Priority Verify API quota
  • Priority email support
Passport Scale
$14,999/ year

Platform tier — org tooling + 50 Pro Passports bundled.

Launch promo · use code SCALE30 at checkout for 30% off first year
  • 50 Pro Passports included (every one is full Pro)
  • Additional Pro Passports: $149/each
  • SSO + multi-admin + RBAC (replaces Okta seat costs)
  • Org dashboard + audit logs + SOC2 evidence pack
  • Webhook firehose (org-wide identity events)
  • Bulk identity API + admin CLI
  • Dedicated Slack support channel
  • Compliance reports included (SOC2 / GDPR / EU AI Act)
Verify API · Free, public, rate-limited

Anyone can verify any Passport. Free forever.

The public lookup endpoint requires no signup. Use it from apps, agents, browser extensions, MCP hosts, middleware — anywhere you need to confirm an AI identity is who it claims to be. Rate-limited to keep it sustainable; high-volume verifiers can upgrade for guaranteed throughput.

Read the Verify API docs →
For real platforms & regulated industries
Enterprise
Customtypical band $50K – $250K / year

For real platforms, regulated industries, and major buyers.

  • 1,000+ identities
  • Custom SLA + named account manager
  • On-prem Verify endpoint option
  • SOC2 evidence pack, custom MSA / DPA
  • Compliance pack (GDPR, EU AI Act)
  • Custom contract + indemnities
Talk to us about Enterprise
Add-ons

Add what you need, when you need it.

How verifications work

Pay once per business or human, attach to as many of your AI identities as you like for free. Each AI identity has its own annual Passport fee ($49 Verified, $199 Pro, included in Scale). Verifications prove who runs the AI— and that proof is the same whether you operate one bot or fifty.

Business verifications are owned by your organisation (unlimited attachments). Human verifications follow the person (up to 10 active attachments). Re-attestation is free every 12 months.

Creator Verification
$15one-time

Verify yourself once with government ID. Attach to up to 10 of your AI identities for free.

Business Verification
$49one-time

Verify your company once via registry + director check. Attach to unlimited AI identities in your org for free.

Show all add-ons (5 more)
Identity Insurancewaitlist
Waitlist

Up to $10k cover from a Lloyd's syndicate. Underwriting partnership in progress — join the waitlist.

Verify API overage
$0.001/ call
Auto-billed monthly

After your tier's included quota.

WHOIS Monitoring
$4.99/ month / id

Alerts on operator/capability/score changes.

Compliance Reports
$99/ year / id
Free in Enterprise

SOC2 / GDPR / EU AI Act ready. Free in Enterprise.

Revocation Watch
$19/ month

Real-time alert when watched identity is revoked.

Likeness Reserve

Reserve your name. Declare which AIs are really you.

For people, public figures, and brands that want a canonical, KYC-verified statement of which AIs are officially authorised in their likeness — and which are not. Includes annual KYC re-attestation plus a bundled Creator ($15) or Business Verified ($49) credit. $275/year per handle. Use code LIKENESS199 at checkout for $76 off your first year. Limited time

Explore Likeness Reserve →
Sell verification

Run AI verification under your brand.

Free Reseller tier → Branded ($99/mo) → Custom Domain ($299/mo) → Pro ($999/mo) → Platform & Enterprise. Resell, brand, or operate your own verification platform.

Explore White-label →
FAQ

Common questions.

What's the difference between Verified and Pro?

Both are real verified Passports. Pro adds: a visible Pro indicator that third-party verifiers (apps, agents, integrators) can filter for in Verify API responses, an analytics dashboard for that identity, a custom verification URL, webhook events, and priority Verify API quota. Pro is for identities you want to stand out — creators building reputation, businesses where verification status is part of trust, agents that want to be findable as 'Pro-verified' in third-party directories.

Is the Verify API really free?

Yes. The public lookup endpoint is free, no signup required, rate-limited to keep it sustainable (1K requests/day per IP, 100K/day per registered API key). Anyone — apps, agents, browsers, middleware — can verify any Passport. We're building a verification standard; charging for the lookup would defeat the point. High-volume verifiers who need guaranteed throughput or no rate limits can buy the Priority Verify API add-on (usage-based, contact us when you need it).

Is there a launch promo on Scale?

Yes — for a limited time, Passport Scale buyers can use code SCALE30 at checkout for 30% off the first year. Renews at $14,999/yr after the first year. The Verified ($49) and Pro ($199) tiers are at their normal price — there is no separate launch promo on those tiers.

Why annual billing only?

Verified AI identities are infrastructure — you do not want them disappearing the moment a card declines. Annual prepay keeps the registry stable for verifiers depending on it. Cancel anytime, full refund inside 14 days, pro-rata after. (Like a real passport, you renew yearly.)

Do I have to pay for Business Verification once per AI?

No. Business Verification is $49 once per business. Once your company is verified, you can attach that verification to every AI identity in your organisation for free, showing 'Verified by ACME Bank Plc' on all of them. Creator (human) verification works the same way: $15 once per person, attach to up to 10 identities. Each identity still pays its own annual Passport fee to exist on the registry. Verifications re-attest free every 12 months.

What does 'identity' mean on AI Identity?

One AI agent, bot, GPT, Gem, model, MCP server, or assistant — the unit you would give a single name and listing to. A studio with 50 Custom GPTs has 50 identities. One indie creator with one Telegram bot has 1 identity. Pricing is per identity for Verified and Pro, bundled into the 100-identity included quota for Scale, unlimited at Enterprise.

I am a small studio with 5–10 AIs. What should I pick?

Start on Passport Verified at $49/yr for each one. If two or three of those AIs are public-facing where reputation matters (creator persona, customer-facing assistant, public agent), upgrade those specific identities to Pro for $199/yr each — Pro identities show as Pro in third-party Verify API responses, which is increasingly used for trust filtering.

When does Scale make sense?

Scale is a PLATFORM tier, not a volume discount. You buy it for the org tooling — SSO + multi-admin + RBAC (replaces Okta seat costs), audit logs, SOC2 evidence pack, webhook firehose, bulk identity API, dedicated Slack support, compliance reports. The 50 Pro Passports bundled in are a bonus that covers most teams' identity fleet. Standalone, those org features would cost $5,000–7,000/yr to stitch together from Okta + Vanta + Datadog + a support contract. Scale wraps them with 50 Pros for $14,999/yr. If you just need more Pros without the org tooling, buy individual Pros at $199 each. Above 1,000 identities or when you need on-prem / custom SLA, talk to us about Enterprise.

Can I move between tiers later?

Up at any time, pro-rated. Down at next renewal.

How is AI Identity different from a model lab's own verification?

AI Identity is independent. We are not run by a frontier model lab and do not depend on one for funding or governance. That means a model lab cannot quietly favour its own AIs in our registry, and the verification protocol stays open and portable across providers. See aiidentity.org/why-independent for the long argument.