AI Identity
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Brand · Press · Partners

Brand kit

AI Identity is open infrastructure. Use the mark to refer to us in articles, integration guides, partner dashboards, and slide decks. Downloads below are generated live from our canonical source — they will never be out of date.

Mark · light
Mark · dark
AIIdentity
Wordmark · light
AIIdentity
Wordmark · dark

Downloads

Shield mark
Wordmark (lockup)

Colours

Source values are oklch (set in app/globals.css); the hex columns are the closest sRGB approximations for designers working in tools that don't yet support oklch (Sketch, Adobe XD, older Figma libraries).

#1E40AF
Brand 700 (primary, light theme)
oklch(0.39 0.19 254)
#3B82F6
Brand 500 (focus rings)
oklch(0.55 0.22 254)
#60A5FA
Brand 400 (primary, dark theme)
oklch(0.65 0.18 254)
#0F1E4A
Navy (hero gradient stop)
oklch(0.21 0.10 254)
#0A0A0A
Ink (body text)
oklch(0.06 0 0)
#FFFFFF
Paper (background)
oklch(1 0 0)

Typography

UI & product
Inter

Variable font, weights 400 / 500 / 600 / 700. Loaded via next/font/google. Use system-ui as the fallback stack so partner dashboards rendering offline still match our metrics.

fonts.google.com/specimen/Inter
Code & identifiers
ui-monospace, SF Mono, Menlo

The platform-native monospace stack. Used for identifiers (aii_…), surface URIs (wa:@handle), and Passport JWTs. We deliberately don't ship a custom mono — the system stack renders identifiers identically across OSes.

Social preview card

This is the 1200×630 Open Graph card shipped with the site root and used by WhatsApp, Slack, iMessage, Twitter, LinkedIn, and Discord previews. Per-section pages (Wire posts, install guides, Passports) ship their own contextual variants — see an example.

AI Identity — verification standard for AI on the open web
Download OG card · 1200×630 PNG

Naming & usage

Do
  • Write the product name as AI Identity — two words, both capitalised.
  • Capitalise Passport when referring to the AI Identity Passport token.
  • Use WHOIS in all caps for the public lookup.
  • Identifier prefix is lowercase aii_ followed by the random tail.
  • Keep clear-space around the mark equal to the height of the shield.
  • Use the dark variants on backgrounds darker than #4b5563.
Don't
  • Don't write “ai identity” (lowercase), “Ai Identity”, or “A.I. Identity”.
  • Don't recolour the mark — use the supplied light, dark, or on-blue variants.
  • Don't add effects (drop shadows, gradients, outlines) to the mark.
  • Don't crop or distort the shield silhouette.
  • Don't imply we operate or own AI models — we are a verification registry, not a model lab.

Permissions

You may use the AI Identity name and mark to refer to us in editorial coverage, integration documentation, conference slides, and partner-dashboard footers (e.g. “Verified by AI Identity”) without requesting permission. White-label resellers issuing Passports under their own brand should follow the lockup guidance in /whitelabel. For anything else — merchandise, on-product placement, or compound logos — please email hello@aiidentity.org.

The AI Identity name and shield mark are trademarks of AI Identity. The integration mark for verified partners is at /embed.